Allure Romance Designer Spotlight

The Crum family and Allure Romance

The Crum family’s bridal business began in a Tennessee fabric store, which became a bridal salon before the family started making wedding gowns.

Today, Kelly Crum and his son James, known as Ridge, run Allure Bridals.

Allure Romance is one of its collections, alongside Allure Couture and Abella.

The company also has a flagship collection called Allure Bridals, so you’ll see that name used for both the business and a specific range of dresses.

The flagship collection moves between the grandeur of a traditional ballgown and the simplicity of a sleek sheath. Crisp folds, defined waists and sculpted necklines give many designs a bold outline, with both plain fabrics and richly worked lace in the range.

Romance has a softer, more whimsical character, with Chantilly lace, chiffon and tulle giving the gowns their delicate texture.

That sense of romance carries through the collection, from close-fitting dresses to full, floating skirts.

Soft florals, sheer details and subtle sparkle

Florals run through the whole collection.

Delicate floral appliqués (lace motifs stitched onto the gown) spread across bodices and skirts, often over tulle so the pattern seems to float.

Glitter tulle and light-catching beadwork create a subtle sparkle that shows as a soft glow whenever you turn.

Ruched bodices gather fabric into soft folds, while sheer elements such as lace sleeves and backs let floral motifs stand out against your skin.

Several styles also come with detachable straps or sleeves, so one gown can take you from the ceremony to the dance floor.

Fabrics, texture and movement of an Allure Romance wedding gown

Chantilly lace is a fine, open lace with a delicate pattern, and it appears throughout the collection, sometimes finished with a soft eyelash trim along the edge.

Tulle and chiffon give skirts their airy movement, so the fabric lifts and settles as you walk and a train follows behind in a gentle sweep.

Crepe, Mikado and satin bring a smoother texture. Mikado, a softly lustrous fabric with a little body, holds a ballgown skirt in shape, and satin catches the light along ruched bodices.

Our guide to wedding dress fabrics explains how each one feels and moves if you’d like to explore them further.

Silhouettes and necklines of the wedding dresses

The collection includes A-line gowns that skim out gently from the waist and sheath dresses that follow the body from neckline to hem.

Mermaid gowns, also known as fishtail, and fit-and-flare shapes flare out lower down, while ballgowns pair a fitted bodice with a full skirt.

You’ll find sweetheart, scoop, V-neck and cat-eye necklines across the collection.

A basque waist, which dips to a soft point at the front, shapes some of the gowns too.

Allure’s fall 2026 collection

Allure photographed its new Fall 2026 Romance collection in a vineyard garden.

The new designs include a Mikado ballgown with a sculpted basque waist and a crepe sheath with detachable lace sleeves.

We’re so excited to see which of these styles will be joining us in the boutique! Watch this space!

We already carry a selection of Allure Bridal and Allure Romance gowns, so ask our stylists which styles are in the boutique when you book.

A modern take on feminine romance

The collection pairs classic silhouettes with fresh details such as sheer sleeves and cat-eye necklines.

Boned lace bodices and ruching through the hips give some designs a more sculpted shape, while keeping the delicate detail of a romantic wedding gown.

Allure Romance beside Allure Couture and Abella

Bijoux carries a selection from three Allure collections, and each has its own personality.

Allure Romance is soft and floral, Allure Couture leans into luxury with richer beading and bolder shapes, and Abella brings an art-inspired, European feel.

With all three on our rails, you can try them one after another in the same appointment and see which one makes you light up as you step into the room.

Your Allure Romance appointment at Bijoux

We begin every 90-minute appointment with a chat about the gowns and details you’re drawn to.

From there, our stylists pull gowns that match what you’ve told us, and you can wander the boutique and choose a few gowns of your own.

Bring up to four of your favourite people, and we’ll have the prosecco ready. The fitting areas sit close together, so you’ll be surrounded by friends who are all there to hype you up while you find your dress.

Our sample rails cover a wide range of sizes, and clipping and pinning lets you see how a style will sit on you. Your chosen gown is then made to order, with alterations from our independent seamstress once it arrives.

Allure Romance Designer FAQs

Who is the Allure Romance designer?

Allure Romance comes from Allure Bridals, a family-owned Tennessee company run by Kelly Crum and his son Ridge, and the label carries the collection’s name instead of a single designer’s.

Is Allure Romance the same as Allure Couture?

They are sister collections from Allure Bridals, and our stylists can bring a selection of both to your appointment so you can compare them for yourself.

Is Allure Bridals a good brand?

Allure Bridals is a family-owned company that has been making wedding dresses since around 2000. The best way to judge is to try one on, so our stylists will gladly pull a few for you.

What sizes does Allure Romance come in?

Across the boutique we stock wedding dresses from UK size 6 to size 36, and our stylists can tell you which sizes come with any Allure Romance style you love.

How long does an Allure Romance dress take to arrive?

Allow around 24 weeks for a made-to-order gown to arrive, plus 6 to 12 weeks for alterations with an independent seamstress. Tell us your wedding date when booking so our stylists can check the timing for the gown you choose.

Come and feel the lace and tulle for yourself at Bijoux Bridal

There’s nothing like watching delicate lace and airy tulle move in the mirror, so come along with the people you love most and explore Allure Romance with us.

You don’t need to arrive with a plan, whether you’ve just started to shop or already have a favourite in mind.

Tell us about your wedding day, share the inspiration you’ve collected, and our stylists will help you find the perfect fit.

Bijoux has more than 1,000 five-star ratings on Google, and as the largest bridal boutique in Scotland we want the whole Bijoux experience to leave every bride feeling seen and celebrated.

Book yours today or ring us on 01698 200 122, and we’ll have a glass of prosecco waiting before you’ve even taken your coat off.